Tips for better reels

Every reel we make looks good out of the box. These habits help you go from good to great.

Start with great photos

The single biggest lever is your source photos. Reels are built from them, so quality in means quality out.

• Favour bright, daytime or golden-hour shots.
• Tidy and style spaces before shooting, clear clutter, make beds, open curtains.
• Capture variety: different rooms, wide shots and close details, indoor and outdoor.
• Aim for 8 to 15 strong photos rather than 20 average ones.

Match the style to the mood you're selling

Each style sells a different feeling. Pick the one that fits your audience:

• Cinematic for broad appeal and a premium feel.
• Luxury to make a high-end place feel exclusive.
• Dreamy for romantic, honeymoon-style escapes.
• Vibrant for lively, social-first content.
• Minimal when the architecture is the star.

Choose the format for the destination

Make a vertical reel for Instagram Reels and TikTok, a square one for the feed, and a wide one for your website or YouTube. If you'll post in more than one place, make more than one version, it's quick once the place is set up.

Let the music do its job

The soundtrack sets the emotional tone. Use the preset that matches your style, or describe your own vibe with mood and instruments. Preview before you order so there are no surprises.

Use the creative brief

The optional brief box is your chance to direct the reel. Call out the features that sell the place, such as the view, the pool, a newly renovated kitchen, and we'll make sure they get the spotlight.

Keep posting

One brilliant reel is a great start, but momentum comes from consistency. Reorder fresh reels for your places regularly and post on a steady cadence to keep the algorithm, and your audience, paying attention. </content>