Airbnb and Booking.com are great for discovery, but every reservation they bring comes with a commission, typically around 15%. On a €3,000 week, that's €450 leaving your pocket on a single booking. A short video reel is one of the cheapest ways to start shifting some of those bookings to your own direct channel.
Reels build the audience OTAs never give you
When a guest books through an OTA, the platform keeps the relationship: the email, the data, the chance to remarket. A reel posted to your own Instagram or TikTok does the opposite — it builds your following, with your booking link in the bio.
A reel makes "book direct" feel safe
Guests hesitate to book direct because a listing on a big platform feels trustworthy. A polished, cinematic reel closes that gap. It signals that you're a real, professional operator, which makes booking on your own site feel like the obvious choice, not a risk.
The math is simple
If a single reel nudges even one or two stays a season away from OTA commissions, it has already paid for itself many times over, and it keeps working on your feed long after you've posted it.
Make it effortless
That's the whole idea behind Villa Reels: turn the photos you already have into reels you can post this week, each one ending with a clear nudge to book direct. The higher monthly plans even include a booking website and direct-booking links, so the path from "scroll" to "reserved" is yours end to end.